Best Introduction of keyword research in SEO 2021

Nov 25, 2021 | 0 comments

In order to find the best keywords and stay in the loop trend online, search engine experts are doing something called keyword research in SEO.

Keyword research involves examining the keywords used in queries by users in search engines in SEO, with the aim of finding niche keywords that are still competing, and these keywords are looked forward to finding similar keywords or replacements in SEO. The entire project is funded by keyword research tools, with theoretical functions and word-building suggestions in SEO.

Search engines are also known for making their keyword research tools available to webmasters in SEO, tools that provide keyword statistics in SEO, such as how well a keyword is inserted and what other word is most commonly used. Google offers Keyword Planner, while Bing has a Bing Keyword Research tool in SEO. These both tools and similar tools as well that are developed by other companies will help you estimate in SEO:

  • Competing for keywords that you are interested in SEO
  • The estimated amount of traffic to those keywords in SEO
  • The suggestion of new keywords ideas and relevant phrases that you can use on your website.
  • In addition, you can also:
  • Use keyword filters to customize in SEO
  • Enter a location or language to use the pointing feature in SEO
  • Use the wrong keyword to be excluded from the study in SEO
  • Choose a custom date range in SEO

Phases of keyword research in SEO

Keyword research can be divided into several categories that will help you create the final list of keywords in SEO:

  • Use relevant keywords for your business
  • Enter words to create more specific keyword phrases in SEO (You can add adjectives, place, etc.)
  • Check out competitors’ keywords for new ideas in SEO
  • Check the competitiveness of those keywords and keyword phrases using the key research tool in SEO
  • To get more unique ideas for keywords use the research keyword tool.
  • Remove common keywords and highly competitive keywords in SEO
  • Complete a list of 10 to 50 keywords and keyword phrases that will be used later to improve your website in SEO.

Purpose of keyword research

The primary purpose of all keyword research is to improve the type of word library, which matches the content of the website as much as possible in SEO but is not used to death by some SEO and webmasters. Ideally, keyword researchers search for words with less competition and search power (how many users they need). Good researcher findings can be considered the name most people put into their queries but not the many websites they use for their content – the higher the number and the lower the number, the better the keyword in SEO.

However, there is a problem with keyword research in SEO. Although the terms are less competitive they are easier to work with rank and have fewer searches in SEO. Highly competitive keywords may have millions of searches, and as a result, there has been a lot of traffic in SEO. It is very difficult to work as they go up to their ranks in SEO. So different SEO experts will have different strategies for what kind of words they follow and how they follow them in SEO.

Examples of keyword research

Let’s look at a few examples of what keyword research is all about. Let’s take a very popular keyword with a lot of search and traffic to offer in SEO. The first one we will appear at is ‘weight loss, which when you type into Google, you get the result in SEO 14 or half million. Now, this does not mean that this keyword is pure gold, but it is almost impossible to find a rated value, let alone one above the first page. In SEO A keyword researcher will look for words. The word conveys the same meaning as ‘weight loss’ but is easier to strive for intellectual levels in SEO.

To give an example, we change it to ‘lose weight and voila, under just two and a half million results. It means we reduce the competition by about six times by simply changing the words a bit in SEO.

Now, this keyword can be further refined by reducing the competition even further by adding words to make it clearer in SEO. We can do this in many ways; for example, by adding a local filter by adding a city or country to a keyword and making a phrase, or buying a focus on special content in SEO.

Approaches of Keyword Research

Let us consider an example of these two approaches. We can use keywords such as ‘weight loss with Montreal aerobics’ or ‘lose weight using supplements’. In both cases, we would have come to a very competitive race but had a lot of traffic that we could attract. We started with a title that had 14.5 million competitors and reduced it to just 100,000 while remaining close to the most popular keyword. This is what keyword research is and why it is so important in SEO.

Let’s take one last example. This time we will use the most popular keyword – ‘save fuel’, with more than 280 million results.

Now you may think it is impossible to work with such a person. But keyword research can make it work. Let’s replace ‘save’ with an unusual action and take petrol with an unfamiliar name. If we type ‘save fuel,’ we have only 370,000 competitors compared to the first 280 million we were competing with!

Read More: Checklist for improving Domain and Page Authority

Author

Iffat Shaheen

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