Website Optimization: Top 14 Steps to Optimize Your Website

Dec 1, 2021 | 0 comments

Now that you are fully familiar with the functionality of search engines and how search engines rank and rank websites in SEO, you should learn how to use your website to increase your chances of gaining a higher ranking position in SEO.

We will show you a list of activities you need to focus on to achieve this. Tasks are presented with an order that you must follow in the process of activating the website in SEO.

The good deeds we will see here are divided into two groups. The first group of activities should be completed before making a site. It is recommended for those in the planning phase to create a website. If you are in the process of building a website. You should study both of these groups, as the second group of activities will help you use the site and build a search-friendly website in SEO.

If you already have a site, instead you should focus on the second group of activities that will explain how to use the existing website in SEO.

Steps Before you create a website in SEO

Research

Research is a great place, where you need to explore opportunities and opportunities to build a website and build your online business strategy. Reading this book can be considered part of research because your goal is to become familiar with the process of expanding your website to increase your chances of gaining a higher ranking in search engines in SEO.

In addition to learning about SEO and best practices that will help you improve the visibility of your website, this research section includes the following:

Keyword research in SEO

This is an inseparable aspect of online marketing in general, especially when it comes to SEO and paid advertising, where you need to use related keywords to enable search engines to target your content and point you to relevant searches in SEO.

We only refer to this topic as an important step in making your website work, because this article is analyzed in a separate chapter.

Seek out research in SEO

Another aspect of research includes market analysis. You need to check the online marketplace to determine what is missing, and what people need, as this increases your chances of making your website successful. If you are a local business, try doing a local search by adding a location to your search query, and check the results you see in search engines in SEO.

Use Google Trends to check searches related to a specific keyword. For example, if we use the word “home” as a search term, we can analyze the number of searches over time, regional searches, and related searches that may provide additional ideas. You can also customize your search using the options at the topmost of the page.

Contestants research in SEO

This section has two parts. You will first need to find out who your competitors are. Use search engines to find search results from when a keyword you find relevant to your content is used in a search query in SEO. This will help you to find websites that compete with keywords that match you. Make a list of these websites, as you will find them very useful over time when you want to monitor competitors and compare progress with your website in SEO.

Once you know your competitors, you should analyze their websites, as this can help you determine what they are doing well, and what they are doing wrong. A good tool to help you with this task is Open Site Explorer, which allows you to analyze various aspects of a web and compare multiple websites in SEO.

If you already have a website and want to compare it with competitors, use the “Compare link metrics” option found within this tool.

The analysis you see in this image is done using the free options available within this tool, but there are other options available if you choose to use the paid version.

Choose domain name in SEO

You must choose your domain name carefully. It should be associated with the business you want to present online, and it should contain keywords that you use. If you are the owner of the product, the domain name should be your product name.

A domain name should also be easy to remember, as this will be your online name, and people should be able to remember it easily, to find you. A short and memorable name is also great if you are going to put a name on flyers, business cards, or posters.

Choose SEO friendly design

We are already discussing what an SEO-friendly design is, a design that allows search engines to easily crawl and index a website in SEO. It is generally recommended that you pay attention to this feature, as the future of your web depends largely on the treatment you find in search engines in SEO. Therefore, you need to make things easier for search engine pages, so that they can improve your website with organic search results in SEO.

Friendly design refers to website building and friendly URLs, as they both contribute to a well-designed website that can be ranked high in search engine results in SEO.

After you create a website in SEO

After creating your website, by following the guidelines above, you are ready for the next stage of web usability which includes a series of activities to increase the content of your website to increase the efficiency of SEO.

Add content in SEO

Over the past few years, content has become a major factor in online marketing and online presence in general. Having content on your website, high-quality content, and relevant to the theme of your website, has become an important factor affecting the structure of the website in SEO.

Unlike in the past, when it was not easy to set up a website without content, the emergence of algorithms in search engines has gained content as one of the metrics used in analyzing the relevance and influence of a website. This is one of the reasons why many websites these days have a blog in SEO.

For example, if you rent a bike, your website may contain several pages with instructions on how and where to rent a bike. You should also enter a section about your company and contact page in SEO. However, if you want to improve your SEO, you should consider adding content relevant to your theme, in this bike rental. These days, SEO professionals often add content by adding a blog to a website in SEO.

In this case, the articles you can post on your blog can be about bicycle types, bike tires, cycling trips, bike rental benefits, etc. This way you use bold words without spam in SEO.

The idea in this way is to use the content to enhance the look of your website by providing relevant and accurate information in SEO.

It doesn’t matter if we are talking about content publish on your website or blog. It is important to add content to maximize efficiency, which brings us to the next task in SEO.

Optimize content in SEO

Content utility means text formatting so that search engines understand you better, so search engines can match your content to relevant keywords in SEO. Here are some features of the content you should use in SEO:

Titles in SEO

Topics should be interesting, interesting, and engaging to attract users to read the whole article. Otherwise, the article title must be related to the content of the article, as you should not post misleading articles that have nothing to do with the content. we recommend the use of keywords in the title. Some of the guiding principles describe under the title tag section of this book in SEO.

Heading in SEO

Each article should have a few topics in which you can highlight the most important features of the article. The use of titles is important for two reasons. First, an article with a title is ready to read, as it is well-organized and allows users to scan the text before deciding to read it.

Second, search engines use title tags, as well as other tags, such as title, to separate parts of a web page. In this way, search engines can find what is relevant to your website in SEO, as you can highlight the most important parts with titles. You should also try to include keywords in the headings, as well as in a natural way that does not interfere with the visitors’ learning process in SEO.

Keyword in SEO

The use of keywords in content is an important part because those are the terms by which you want your website to be targeted in SEO. Therefore, in addition to using keywords in the title and titles, you should also spread the keywords in the article. Apart from specific keywords, using the same keywords is also helpful in SEO.

Make sure that you are using keywords that are naturally fit. You want to avoid random duplication of keywords, as this will have a detrimental effect on readers, which will not read the whole article, will not share it, and will be more likely to never return to your website. This will harm website ranking in SEO.

In addition to written content, there are other types of content you can use, such as videos, infographics or images. These are all useful content types as they intend to use visual effects to attract the attention of readers. Moreover, presenting content that way can sometimes be more effective than copying content and publishing it in the form of an article.

When it comes to video enhancement, it recomends that you provide the video text in the article, below the video itself. Most users will only watch the video, without paying attention to the text, but since search engines cannot understand the content of the video, they will use text from the text to identify that page of your website in SEO.

You should also enhance the photos, for the same reason. Photography widely uses tools to attract visitors. In addition to presenting a picture or graph, pictures can also include text with an active message. However, search engines can’t see anything in this, which is why you should use Alt text to enter an image description in SEO.

Further details on the use of the image are available here:

https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?csw=1

Add a sitemap in SEO

We’ve figured out the importance of having a sitemap, as it does search engines find any page on a website, whether it’s links to another page or not. Here are some situations where you would highly recommend having a site map on your website in SEO:

  • You have a large, multi-page website in SEO
  • You have too many unconnected pages
  • Your website has a few external links because it is new

 

Integrate social media  in SEO

Another aspect to using your website should be the integration of social media. The first part of this integration allows users to easily share your content by installing the required plug-ins. The plug-in displays above or near the article and allows website visitors to share content on their social media accounts with a single click, without leaving your website in SEO.

In addition, the plug-in usually includes the number of times the story shared on social networks, which can also encourage visitors to participate in SEO.

Moreover, to integrate social plug-ins, you should also be present on various social media. we suggest highly that you create social media accounts on the most popular social networks, as this is the perfect way to connect with social media users in SEO.

In fact, based on various studies, these days Internet users are more inclined to search for product and business information through social media, rather than using search engines. In this way, they can stay up-to-date with current affairs, promotions and sales, and these are all reasons why online users will decide to follow you on social media.

Having a social media base rather than a good indicator of the performance of your website, as you get the opportunity to increase traffic and engagement on your website through social media.

Author

Iffat Shaheen

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